It is safe say that every great clothing brand begins with a cool name and that becomes the driving force behind the company. The name alone though is usually not enough as the product needs to stand up. Ralph Lauren…
There is a prevailing belief at the consumer level that specialty shops like Grand River Outfitting & Fly Shop are, on average more expensive than box stores or the ever popular “cross border” shopping. This can be true in some…
The world of personal fly tackle storage has never been more convoluted than it is presently. Sling, chest and hip packs, vests, lanyards, satchels and more occupy shelves in fly shops and it has reached the point that anglers will…
No BS, no long winded, deep explanation as to why we opened. We opened because we love fly fishing and we love to help other people in their fly fishing lives. Is there any other reason to get into a…