• Scott Hall Bio

    Scott Hall

    Born in Nova Scotia, Scott has fished those rivers as a youngster and in his adult years Louisiana and Florida waters.  He is enjoying Fergus Ontario and the Grand River to the fullest.  Stop by the shop and say hi.

  • Tania Elliott Bio

    Tania Elliott

    Tania is the glue that binds and keeps the engine running on all cylinders. You will find her working the floor and keeping Scott in check. She holds a Bachelor of Environmental Studies from the University of Waterloo and has an extensive retail background in merchandising and brings a very fresh look to the business with our ladies apparel.

  • Daniel Notarianni Bio

    Daniel Notarianni

    Born in Southern Ontario, Daniel founded Live 2 Fish in 2012. Daniel’s passion for fishing and the outdoors has taken him all over North America as a guide, writer, and educator. Daniel started fly tying and fly fishing at the age of 10 and has since become a true multi-species and multi-technique angler. From small creel brook trout and small pond panfish to great lakes bass and snook in the surf, Daniel loves catching fish! Follow him at @live2fish.ca

  • Cameron Gilmour Bio

    Cameron Gilmour

    The youngest member of our team, Cameron comes with a wealth of fishing knowledge. A Fergus resident, Cameron provides friendly, knowledgeable service.

  • Jim Boni Bio

    Jim Boni

    Jim began tying and fishing at age 20, in Europe, chasing trout and grayling in the mountain streams of Italy, Austria and Slovenia. His life-long passion has since taken him to destination fly fishing hot spots around the world, from Patagonia and the Caribbean saltwater flats, to Atlantic salmon rivers in Gaspé, and the wild steelhead rivers of northern British Columbia.

    While Jim enjoys fly fishing everywhere, he’s most obsessive about chasing steelhead with the swung fly and the Spey rod, and spends much of his autumn on BC’s Skeena system, before returning to Ontario to fish for Great Lakes steelhead. He’s never happier than standing deep in cold flowing water in the rain, waiting for just one more pull from these incredible fish!

    Since retiring from professional ice hockey coaching, Jim’s beautifully designed steelhead flies have been in great demand, and he meticulously crafts these for discerning anglers from his home in Elora, Ontario, on the banks of the Grand River.