T : 226 383 3474

E : info@grof.ca

Our Team

Grand River Outfitting is product of two partners, each bringing a different element to the business. Together, we bring over 20 years of experience to the table in retailing, sales and the fly fishing trade. This is important to our customers as our breadth of thinking and application is broader than most. We will ensure to you that we not only stock what we believe in but also what you, the customer requires. We promise to provide you with what you need.

Meet the Best in the Business!

Jay Passmore

Jay Passmore is our fly tyer extraordinaire! A resident of Southern Ontario, he supplies us with about 99% of our flies. Jay is in many publications including Ontario Out of Doors, Great Lakes Steelhead Guide by Mike Modrzynski, Flies for Steelhead and Flies for Trout by Dick Stewart and Farrow Allen. He is also featured in the book Wooly Wisdom by Gary Soucie. Flies featured include the Electric Bugger, Flash Fly, Sydenham Peacock, Green Raffia Stone and may more. Jay has been tying for over 40 years.

Scott Hall

Born in Nova Scotia, Scott has fished those rivers as a youngster and in his adult years Louisiana and Florida waters.  He is enjoying Fergus Ontario and the Grand River to the fullest.  Stop by the shop and say hi.

Tania Elliott

Tania is the glue that binds and keeps the engine running on all cylinders. You will find her working the floor, but mainly she will be keeping Scott in check. She holds a Bachelor of Environmental Studies from the University of Waterloo and has an extensive retail background in merchandising and brings a very fresh look to the business with our ladies apparel and antiques.

Ethan Roach

When Ethan first began frequenting the shop several years ago, we knew he was someone we wanted working with us.  Mature and skilled beyond his age, Ethan never fails to deliver and impress.  Living within walking distance of the Grand River tail water, he spends more time on it than most, constantly honing his skills both as an angler and guide.  Ethan has been guiding, instructing and working in the shop since 2014 and has become a regular face throughout the trout water.

Mike Metcalfe

Mikey Metcalfe is a staple in the Southern Ontario Fly Fishing community.  He is a certified casting instructor with the FFF and a Fly Fishing Guide in Southern Ontario.  Having travelled the world fly fishing from Argentina to the Carribean, the Rocky Mountains to the Adirondacks and right across Canada.  Mikey now calls Fergus, Ontario his home right on the banks of the famous Grand River.

Leo Aslanian

Levon “Leo” Aslanian started fishing at the young age of 4. Growing up in Russia, he started fishing for perch, pike, crusian carp, and the odd sturgeon. During those times sophisticated fishing gear wasn’t readily available in his area, or was very expensive. So an old cane rod with reel did the trick. Leo’s passion for fishing didn’t end when he moved to Canada. Fishing with his father and older brother for bass, pickerel, and pike all over southern Ontario, and later getting into fly fishing for salmon and trout. Fly fishing grew his love for fishing tenfold, which expanded the variety of fish he now targets on the fly. Ever since starting to fish the Grand River in and around Fergus 6 years ago, he started specializing in resident trout, becoming a novice entomologist, and tying his own flies. Fishing ‘browns’ became Leo’s biggest passion, spending countless hours on the river, sometimes in the toughest conditions. Through the experience he gained, Leo decided he would take fishing to the next level; becoming a guide. Two years later, he is a very knowledgeable guide who is determined to get his clients into big fish. Although at times he may be quiet, Leo is a down to earth guy who loves to crack a joke. Whether it’s a walk and wade, or a drift down the river, you can count on a good time. Did I mention that the man can cook too?

Jacob Ernst

Jacob began working with us several years ago as a high school student and we immediately recognized his merits as a potential pro-staffer.  Since then, he has worked with us on corporate projects, assisted with clinics and gradually morphed into a part time guide.  Now, Jacob splits his time between studies at Sir Sanford Flemming and guiding with us.   As a Fergusite, he has been fly fishing the Grand River for most of his life and knows it top to bottom.  His relaxed approach to fly fishing and teaching his trade makes him a sought-after guide and instructor by all skill levels.